Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Succe

by Mike Schultz, Lee Frederikson, John E. Doerr, et al.

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Praise for Professional Services Marketing "This book is that rare thing: simultaneously wise, practical, readily accessible, and data-driven. A necessary addition to your reading." - David Maister , author of Managing the Professional Service Firm " Professional Services Marketing will certainly become the bible of the field in short order! Without a doubt, the most useful compendium of marketing insight for the practicing professional services firm...

Format:Hardcover

Language:English

ISBN:0470438991

ISBN13:9780470438992

Release Date:July 2009

Publisher:John Wiley & Sons

Length:332 Pages

Weight:1.25 lbs.

Dimensions:1.2" x 6.3" x 9.4"

Related Subjects

Business Business & Investing Consulting Economics Marketing Marketing & Sales Small Business & Entrepreneurship

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Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Succe

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