Professional Marketing & Selling Techniques for Digital Wedding Photographers

This is a good book for those starting out in the wedding business and the other books as companion to this one by Jeff. Use this as resource material and you should not be disappointed.

In addition to taking great pictures, you need to be able to market yourself so people know you take great pictures. This book will show you how.

This book is a wonderful and insightful addition to any professional photographers library. My wife and I found this book to be extremely helpful in our profession, not to mention the great photography throughout the book. A+ for any novice or professional who needs further information into how to market and sell a successful photography business.

I come in contact with thousands of talented photographers each year, both at my job as editor of Rangefinder Magazine and through WPPI (Wedding and Portrait Photographers Intl.), where I edit the monthly newsletter and help coordinate the annual convention and speaker programs. Too many talented photographers don't have a clue as to how to price their work, how to market it effectively, and how to deal with clients. The Hawkins' new book gives photographers precisely that information in an approachable, easy to follow format. If wedding photography is your profession, you need to study this book. Even if already successful, you will undoubtedly find a few things in the book you will want to incorporate into your business, especially in the area of sales and marketing strategies. It's a must-own for the modern wedding studio.

This book could serve as a valuable resource not only to wedding professionals and photographers, but other special events planners as well. It contains a great deal of useful information about building relationships with your clientele and easing them through what is often a very tense and stressful (but joyful) period. It is about much more than snapping pictures...it is about creating an atmosphere to be enjoyed and remembered for years after as a wonderful experience for everyone involved. A TERRIFIC RESOURCE!