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Business & Investing Books > Marketing & Sales Books
Paperback Product Strategy and Management Book
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ISBN: 0273694502

ISBN13: 9780273694502

Product Strategy and Management

by and
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Product Strategy and Management

offers a holistic discussion and explanation of this subject area and shows why it is fundamental to a firm's competitiveness and its ultimate survival. It covers the entire product life cycle from new product development to elimination.

This book is geared to students studying product management/product development at advanced undergraduate, MBA or postgraduate levels. It is...

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Format: Paperback

Condition: Very Good

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Business Business & Finance Business & Investing Economics Management Management & Leadership Marketing Product Management Systems & Planning

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