Product Placement in Hollywood Films: A History
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Book Overview
This is the history of advertising in motion pictures from the slide ads of the 1890s to the common practice of product placement in the present. Initially, product placement was seen as a somewhat sleazy practice and also faced opposition from the film industry itself; it has grown dramatically in the past 25 years. From Maillard's Chocolates advertising with a shot of Cardinal Richelieu enjoying a hot cup of cocoa in 1895, to product placements...
Format:Paperback
Language:English
ISBN:0786419040
ISBN13:9780786419043
Release Date:July 2004
Publisher:McFarland & Company
Length:244 Pages
Weight:1.05 lbs.
Dimensions:0.6" x 6.1" x 9.0"
Age Range:18 years and up
Grade Range:Postsecondary and higher
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