Product Marketing Misunderstood: How to Establish Your Role, Authority, and Strategic Value
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Book Overview
Product marketing is not a new function. Just like sales, accounting, and so on, it's been around for decades. The only difference is perception. Ask anyone what a sales rep does, and they'll tell you they sell stuff. Ask about product marketers and...you'll get wildly different answers at best, blank expressions at worst. Anyone who really knows product marketing understands the tremendous value it adds to organizations, but not...
Format:Paperback
Language:English
ISBN:1544526601
ISBN13:9781544526607
Release Date:April 2022
Publisher:Product Marketing Alliance
Length:206 Pages
Weight:0.65 lbs.
Dimensions:0.4" x 5.5" x 8.5"
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