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Paperback Procter & Gamble Europe: Vizir Launch Book
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ISBN: 3638643964

ISBN13: 9783638643962

Procter & Gamble Europe: Vizir Launch

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Seminar paper from the year 2002 in the subject Business economics - Trade and Distribution, grade: 1.1 (A+), University of Manchester (Manchester School of Management), language: English, abstract: This paper addresses the classic case of the challenges Proctor and Gamble (P&G) faced in the 1970s and 1980s, both to its European organisational structure and to the imminent launch of its new Heavy Duty Liquid (HDL) Vizir. It will be argued that the...

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