Private Label Strategy: How to Meet the Store Brand Challenge

by Jan-Benedict E. M. Steenkamp, Nirmalya Kumar, Jan-Benedict E. M. Steenkamp

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As retailers have become more powerful and global, they have increasingly focused on their own brands at the expense of manufacturer brands. Rather than simply selling on price, retailers have transformed private labels into brands. Consequently, manufacturers such as Johnson & Johnson, Nestle, and Procter & Gamble now compete with their largest customers: major retail chains like Carrefour, CVS, Tesco, and Wal-Mart. The growth in private labels has...

Format:Hardcover

Language:English

ISBN:1422101673

ISBN13:9781422101674

Release Date:February 2007

Publisher:Harvard Business Review Press

Length:288 Pages

Weight:1.32 lbs.

Dimensions:1.1" x 6.4" x 9.2"

Related Subjects

Business Business & Finance Business & Investing Economics Management Management & Leadership Marketing Product Management

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Private Label Strategy: How to Meet the Store Brand Challenge

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