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Business & Investing Books > Marketing & Sales Books
Paperback Principles of Service Marketing and Management Book
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ISBN: 0130404675

ISBN13: 9780130404671

Principles of Service Marketing and Management

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Format: Paperback

Condition: Very Good

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Book Overview

This text explores both concepts and techniques of marketing for a broad range of service categories and industries. The authors show that different categories of services face distinctive marketing... This description may be from another edition of this product.

Related Subjects

Accounting Accounting & Finance Advertising Business Business & Finance Business & Investing Economics Education & Reference Industries & Professions Management

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