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Hardcover Principles of Marketing (2023 Edition) (hardcover, full color) Book
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ISBN: 1998109151

ISBN13: 9781998109159

Principles of Marketing (2023 Edition) (hardcover, full color)

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Color print.

Principles of Marketing is designed to meet the scope and sequence for a one-semester marketing course for undergraduate business majors and minors. Principles of Marketing provides a solid grounding in the core concepts and frameworks of marketing theory and analysis so that business students interested in a major or minor in marketing will also be prepared for more rigorous, upper-level elective courses...

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Format: Hardcover

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Business Business & Investing Economics

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