Principles of Marketing (2023 Edition) (hardcover, full color)

by Dr Maria Gomez Albrecht, Dr Mark Green, Linda Hoffman

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Color print.

Principles of Marketing is designed to meet the scope and sequence for a one-semester marketing course for undergraduate business majors and minors. Principles of Marketing provides a solid grounding in the core concepts and frameworks of marketing theory and analysis so that business students interested in a major or minor in marketing will also be prepared for more rigorous, upper-level elective courses...

Format:Hardcover

Language:English

ISBN:1998109151

ISBN13:9781998109159

Release Date:May 2023

Publisher:Independently Published

Length:710 Pages

Weight:4.21 lbs.

Dimensions:1.5" x 8.5" x 11.0"

Related Subjects

Business Business & Investing Economics

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Principles of Marketing (2023 Edition) (hardcover, full color)

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