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Paperback Principles of Marketing: Scandinavian Edition Book
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ISBN: 1292354992

ISBN13: 9781292354996

Principles of Marketing: Scandinavian Edition

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Principles of Marketing, Scandinavian Edition is an ideal introductory text for undergraduate students and practitioners alike. This book, the third Scandinavian edition, is true to Kotler and Armstrong's classic conceptual framework, which has proved itself an exceptional introduction to marketing and has been used by millions of students all over the world.

Principles of Marketing outlines and discusses concepts and ideas that help students...

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Format: Paperback

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