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Paperback Principles of Marketing, Global Edition Book

ISBN: 1292449365

ISBN13: 9781292449364

Principles of Marketing, Global Edition

Encourage your students' learning of the major trends impacting contemporary marketing in a fast-changing, digital marketplace.

Principles of Marketing, 19th edition has been extensively revised to present the fundamentals of marketing within an innovative customer-value framework. Reach every student with the MyLab & Revel editions for this text.

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Format: Paperback

Condition: New

$117.04
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