Principles of Marketing for a Digital Age

by Tracy L. Tuten

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From understanding markets, consumers and value to explaining the marketing mix and illustrating the roles of analytics, brand and customer experience today, this award-winning textbook introduces you to the essential concepts and tools for marketing in a digital age.

Format:Hardcover

Language:English

ISBN:1529779804

ISBN13:9781529779806

Release Date:January 2023

Publisher:Sage Publications Ltd

Length:496 Pages

Weight:2.68 lbs.

Dimensions:1.1" x 7.4" x 9.7"

Related Subjects

Business Business & Investing Economics

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Principles of Marketing for a Digital Age

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