Principles of Marketing Engineering and Analytics
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Book Overview
The 21st century business environment demands more analysis and rigor in marketing decision making. And the business press is abuzz with the wonders of analytics. Increasingly, marketing decision making is becoming like design engineering- putting together concepts, data, analyses, and simulations to learn about the marketplace (analytics) and to design effective marketing plans (engineering). While many view traditional marketing as art and some...
Format:Paperback
Language:English
ISBN:0985764821
ISBN13:9780985764821
Release Date:April 2017
Publisher:Decisionpro, Inc.
Length:328 Pages
Weight:1.45 lbs.
Dimensions:0.7" x 7.0" x 10.0"
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