Principles of Global Marketing
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Format:Hardcover
Language:English
ISBN:0137222998
ISBN13:9780137222995
Release Date:September 1996
Publisher:Prentice Hall
Length:421 Pages
Weight:2.25 lbs.
Dimensions:0.9" x 8.3" x 10.4"
Customer Reviews
1 rating
A solid step for global markets
Published by Thriftbooks.com User , 24 years ago
The book gives to the reader all basic information to start to think in Global Terms. All steps to face the new markets are presented in a objective view. Even if you work in a local company the book can make you think about threats which may come from abroad.
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