Principles of Global Marketing

Name: A solid step for global markets
Item: Principles of Global Marketing
Rating: 4
Author: Thriftbooks.com User

by Warren J. Keegan

No Synopsis Available.

Format:Hardcover

Language:English

ISBN:0137222998

ISBN13:9780137222995

Release Date:September 1996

Publisher:Prentice Hall

Length:421 Pages

Weight:2.25 lbs.

Dimensions:0.9" x 8.3" x 10.4"

Related Subjects

Business Business & Investing Economics

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A solid step for global markets

Published by Thriftbooks.com User , 24 years ago

The book gives to the reader all basic information to start to think in Global Terms. All steps to face the new markets are presented in a objective view. Even if you work in a local company the book can make you think about threats which may come from abroad.

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Principles of Global Marketing

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A solid step for global markets

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