Principles of Advertising and IMC

Name: Advertising Book
Item: Principles of Advertising and IMC (The Mcgraw-Hill/Irwin Series in Marketing)
Rating: 4
Author: Thriftbooks.com User

by Tom Duncan

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Book Overview

Explains the principles and practices of advertising, and the other marketing communication functions within a context with a planning process. This text presents the ways companies communicate with... This description may be from another edition of this product.

Format:Hardcover

Language:English

ISBN:0072956151

ISBN13:9780072956153

Release Date:January 2004

Publisher:McGraw-Hill Companies

Length:774 Pages

Weight:4.40 lbs.

Related Subjects

Accounting Accounting & Finance Advertising Business Business & Finance Business & Investing Economics Marketing Marketing & Sales

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Advertising Book

Published by Thriftbooks.com User , 15 years ago

The customer service for this seller was great! Although this book is bit longer than other versions of this same book, the contents are the same and that is really what matters.

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Principles of Advertising and IMC

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