Skip to content
Scan a barcode
Scan
Paperback Principles of Advertising: A Global Perspective, Second Edition Book

ISBN: 0789023008

ISBN13: 9780789023001

Principles of Advertising: A Global Perspective, Second Edition

Select Format

Select Condition ThriftBooks Help Icon

Recommended

Format: Paperback

Temporarily Unavailable

1 person is interested in this title.

We receive fewer than 1 copy every 6 months.

Book Overview

"A complete and well-organized textbook on advertising"Educational Book Review Principles of Advertising: A Global Perspective, Second Edition updates the classic first edition of this exceptional... This description may be from another edition of this product.

Customer Reviews

2 ratings

Marketing in plain English

I have to admit upfront that I purchased this book solely because a segment of one of its chapters solidified my position about the use of sans serif text in my company's global advertising. I am a marketing manager for a flooring manufacturer, but I do not have a marketing degree. Therefore, I read books and articles to supplement my on the job knowledge and experience. Principles of Advertising is a plain English, example-rich source book for current advertising ideas. It is also interspersed with insets called Global Perspectives and Ethics Tracks which compare U.S. advertising to other countries, and the ethics (or lack of ) found in advertising respectively. I find that I refer to it frequently in my day to day business for new and fresh ideas, and it does not bog you down with lofty rhetoric. I highly recommend it.

hi carla

Carla Johnson writes a riveting perspective on advertising. And that doesnt even tie in to the fact that shes almost like a grandma to me.I'd just like to thank her for being a wonderful author and friend. Sadly though, she's my only claim to fame. You go girl, Luv always, Dani
Copyright © 2024 Thriftbooks.com Terms of Use | Privacy Policy | Do Not Sell/Share My Personal Information | Cookie Policy | Cookie Preferences | Accessibility Statement
ThriftBooks® and the ThriftBooks® logo are registered trademarks of Thrift Books Global, LLC
GoDaddy Verified and Secured