Principles and Practice of Marketing

by David Jobber

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This textbook combines coverage of the theory of marketing with an emphasis on its practical implementation within European business. The book includes 25 case studies which have been sourced from... This description may be from another edition of this product.

Format:Paperback

Language:English

ISBN:0077140001

ISBN13:9780077140007

Release Date:January 2013

Publisher:McGraw-Hill Europe

Length:1016 Pages

Weight:3.45 lbs.

Dimensions:1.4" x 7.6" x 10.3"

Related Subjects

Business Business & Investing Economics Marketing Marketing & Sales Sales & Selling

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