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Paperback Priming [German] Book
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ISBN: 3848772698

ISBN13: 9783848772698

Priming [German]

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In der Kommunikationswissenschaft untersucht der Priming-Ansatz, wie Medien-Primes unsere Vorstellungen, Meinungen oder Entscheidungen pragen. So konnen Begriffe wie Krise oder ein Weltuntergangs-Frame unsere Gedanken primen (z. B. Klimawandel ist eine Gefahr fur die gesamte Menschheit). Das Buch behandelt die psychologischen Wurzeln des Ansatzes, stellt die Lesarten nach Iyengar & Kinder sowie Price & Tewksbury vor, grenzt Priming von anderen Konzepten...

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Format: Paperback

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