Pricing Services and Revenue Management

by Jochen Wirtz

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Creating a viable service requires a business model that allows for the costs of creating and delivering the service, in addition to a margin for profits, to be recovered through realistic pricing and revenue management strategies. However, the pricing of services is complicated. Pricing Services and Revenue Management explains how to set an effective pricing and revenue management strategy that fulfils the promise of the value proposition...

Format:Paperback

Language:English

ISBN:1944659188

ISBN13:9781944659189

Release Date:August 2017

Publisher:Ws Professional

Length:69 Pages

Weight:0.23 lbs.

Dimensions:0.1" x 6.0" x 9.0"

Related Subjects

Business Business & Investing Economics

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