Preventing BrandSlaughter: How to Preserve, Support, and Grow Your Brand Asset Value
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Book Overview
This WALL STREET JOURNAL BEST SELLER shares that 'You're either building the brand or killing the brand and nothing is neutral.' The brand, as a tangible expression of a top performing culture, comes to life when its elements - including the mission - are taken off the wall and put into daily action at all levels and through all individuals in the organization. This occurs, and is measured through, what David calls "ABI" - the Audit of Brand Integrity...
Format:Paperback
Language:English
ISBN:1514725991
ISBN13:9781514725993
Release Date:July 2015
Publisher:Createspace Independent Publishing Platform
Length:144 Pages
Weight:0.50 lbs.
Dimensions:0.3" x 6.0" x 9.0"
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