Press Start: Using Gamification to Power-Up Your Marketing

by Daniel Griffin and Albert van der Meer

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Press Start examines the benefits and uses of gamification, in order for businesses of any size and sector to create engaging and effective marketing campaigns.

With many success stories from the likes of LinkedIn, Delta Airlines, Starbucks, and Duolingo, marketing gamification is already a well-established practice, but many businesses are wary of jumping in without a guide.

The "addictions" and "highs" of Candy Crush...

Format:Paperback

Language:English

ISBN:1472970519

ISBN13:9781472970510

Release Date:February 2020

Publisher:Bloomsbury Business

Length:288 Pages

Weight:0.95 lbs.

Dimensions:0.9" x 6.0" x 9.1"

Related Subjects

Business Business & Investing Economics

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Press Start: Using Gamification to Power-Up Your Marketing

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