Presidential Communication and Character: White House News Management from Clinton and Cable to Twitter and Trump
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Book Overview
This book traces the evolution of White House news management during America's changing media environment over the past two decades. Comparing and contrasting the communication strategies of Bill Clinton, George W. Bush, Barack Obama, and Donald Trump, it demonstrates the difficulty that all presidents have in controlling their messages despite a seemingly endless array of new media outlets and the great advantages of the office. That difficulty...
Format:Paperback
Language:English
ISBN:1138212237
ISBN13:9781138212237
Release Date:March 2018
Publisher:Routledge
Length:214 Pages
Weight:0.75 lbs.
Dimensions:0.6" x 5.9" x 9.0"
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