Presenting to Win: The Art of Telling Your Story

This book was surprisingly engaging and kept me reading, wanting to read further. It gives simple steps for success that can easily be applied to improve ALL communication, not only presentations. Jennie

There are two parts to presenting: content creation and content delivery. This book is the best one I have found to discuss the content creation. It does so not from the ridiculous "Here's how to make a PPT slide," but rather from the perspective of how to create an organized, impactful and effective message. This is a must read book and I forced upon my entire sales organization.

Most of us get so caught up in what we want to say, or believe important, we leave those we are presenting to behind. This book is excellent in coaching one to understand how to be far more effective with presentations. After 30-years of presenting, I still found the information in this book to be priceless.

This is an incredibly helpful tool. I've done many presentations in my day, but when I used this book to prepare for our annual sales meeting my presentation skills (and ratings) went through the roof. There are many examples in the book (although too many focused on IPOs) and more helpful than the examples are the actionable tips like using the "WIIFY." I have subsequently used the book to help many of my co-workers improve their skills. This is a must-have, even for the most seasoned presenters.

The lessons in this excellent book should be studied and applied by everyone who has to give presentations. In terms of audience connection and persuasive technique, Abe Lincoln must have known everything here (except, perhaps, the details of PowerPoint). And that's good, because you don't need anything new or fancy to give a great presentation, you just need a message and clear instructions on how to deliver it - so, here they are. The book is cleanly written with pop-out boxes, sample graphics and corporate examples. Anyone who ignores its powerful basic rules will fail at presenting. Failure means boring the audience and leaving them unconvinced and unwilling to hear more. This is your cure for those blues. The book's flaw is the author's tedious self-promotion, but he's a former TV guy, so what the heck do you expect? The bottom line, we attest, is that what he says, you need to know.