Premium Power: The Secret of Success of Mercedes-Benz, Bmw, Porsche and Audi

by Christoph B. Stuermer, Philipp G. Rosengarten, Christoph B Stuermer

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At the beginning of the 1990s the German car industry had its back to the wall. Japanese competitors were demonstrating significant advantages in terms of quality and productivity. Consultants warned that only a few global car groups would survive. Instead of following the Japanese concepts of lean production, Mercedes-Benz, BMW, Porsche and Audi developed a new innovative premium brand strategy and initiated a revolution in the industry by setting...

Format:Hardcover

Language:English

ISBN:1403998833

ISBN13:9781403998835

Release Date:November 2005

Publisher:Palgrave MacMillan

Length:194 Pages

Weight:1.00 lbs.

Dimensions:0.7" x 6.4" x 9.2"

Related Subjects

Automotive Business Business & Investing Economics Engineering Industrial, Manufacturing & Operational Systems Industries & Professions Luxury Popular Economics Science & Math

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