Price Management: Strategy, Analysis, Decision, Implementation

by Martin Fassnacht and Hermann Simon

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In this book, the world's foremost experts on pricing integrate theoretical rigor and practical application to present a comprehensive resource that covers all areas of the field. This volume brings together quantitative and qualitative approaches and highlights the most current innovations in theory and practice.

Going beyond the traditional constraints of "price theory" and "price policy," the authors coined the term "price management"...

Format:Hardcover

Language:English

ISBN:3319994557

ISBN13:9783319994550

Release Date:December 2018

Publisher:Springer

Length:558 Pages

Weight:2.15 lbs.

Dimensions:1.3" x 6.1" x 9.2"

Related Subjects

Business Business & Investing Economics

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Price Management: Strategy, Analysis, Decision, Implementation

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