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Paperback Preismanagement Kompakt: Probleme Und Methoden Des Modernen Pricing [German] Book
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ISBN: 3409132325

ISBN13: 9783409132329

Preismanagement Kompakt: Probleme Und Methoden Des Modernen Pricing [German]

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Preise werden oft auf Basis von Fingerspitzengef hl, Faustregeln oder subjektiven Meinungen festgelegt. Mehr Professionalit t ist n tig. Der "Preis-Papst" Professor Simon behandelt in diesem bewu t k rzer gehaltenen Lehrbuch das gesamte Spektrum des Preismanagements, z. B. die Ermittlung optimaler Preise sowie die dynamische Preispolitik und Preisdifferenzierung. Das gro e, handbuchartige Standard- werk "Preismanagement" desselben Autors erm glicht...

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Format: Paperback

Condition: New

$59.99
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Business Business & Investing Drama Economics

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