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Paperback Preismanagement in Der Unternehmerischen PRAXIS: Probleme Der Organisatorischen Implementierung [German] Book
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ISBN: 340912845X

ISBN13: 9783409128452

Preismanagement in Der Unternehmerischen PRAXIS: Probleme Der Organisatorischen Implementierung [German]

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Kai Wiltinger entwickelt ein Instrumentarium zur Problemanalyse organisatorischer Pricing-Prozesse. Der Autor weist anhand mehrerer Fallstudien empirisch nach, da die bestehenden Organisationsformen vieler Unternehmen den Anforderungen eines effektiven Preismanage-ments nicht gerecht werden. Die so gewonnenen Erkenntnisse bieten aufgrund der systemati-schen Untersuchung der unterschiedlichen Problemkreise des strategischen und operativen Preismanagements...

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Format: Paperback

Condition: New

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Business Business & Investing Economics

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