A Preface to Marketing Management

I always take time to think about ordering a book cause of the fear that it might be complety different from what the description was or get here late but i have to say this book arrived even better,its in perfect condition and it arrived FAST.Im definetly ordering all my books online from now on ^ ^.

This product came very quickly and was in great condition. I am very happy with this purchase. Thanks!

This book is a brilliant introduction to Marketing Management. It is a must for Marketers, Marketing Researchers and anyone who wants to understand the basics of the role that Marketing plays in modern organizations. Do not miss the opportunity to take advantage of the companion website, where you can take online multiple choice exams on the main concepts mentioned in the book. An excellent introductory book to the field of Marketing and Marketing Research.

i think that this book is an easily undrestood source for practical marketing and helps sales people to acquire a non-complicated view of today's marketing.

This book provides the right content for an entry level person in the marketing function or any person supporting the marketing department. It is easy to read and provides the framework of what marketing is all about.