What do shoppers dislike most about shopping? What's the most common reason customers are turned off by ads? Which recent technology ranks highest as a consumer pet peeve? As founder and chairman of... This description may be from another edition of this product.
This book is a must read by anyone interested in business, marketing, retail or directional insight. Britt is right on target for today's business leaders. He uses great examples and scenarios to get to the point. Define your business then learn how to make it the best. Read this book and make sure your boss and your boss's boss does too
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