Predatory Marketing: What Everyone in Business Needs to Know to Win Today's American Consumer
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Book Overview
What do shoppers dislike most about shopping? What's the most common reason customers are turned off by ads? Which recent technology ranks highest as a consumer pet peeve? As founder and chairman of... This description may be from another edition of this product.
Format:Hardcover
Language:English
ISBN:0688148360
ISBN13:9780688148362
Release Date:January 1997
Publisher:William Morrow & Company
Length:288 Pages
Weight:1.25 lbs.
Dimensions:1.1" x 6.5" x 9.7"
Related Subjects
Business Business & Investing Economics Management & Leadership Marketing Marketing & SalesCustomer Reviews
1 rating
You've read the rest, now read the best.
Published by Thriftbooks.com User , 27 years ago
This book is a must read by anyone interested in business, marketing, retail or directional insight. Britt is right on target for today's business leaders. He uses great examples and scenarios to get to the point. Define your business then learn how to make it the best. Read this book and make sure your boss and your boss's boss does too
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