Pre-Suasion: A Revolutionary Way to Influence and Persuade

by Robert B. Cialdini

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Book Overview

The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini--"the foremost expert on effective persuasion" (Harvard Business Review)--explains how it's not necessarily the message itself that changes minds, but the key moment before you deliver that message.

What separates effective communicators from truly successful persuaders? With the same rigorous scientific research and accessibility...

Format:Paperback

Language:English

ISBN:1501109804

ISBN13:9781501109805

Release Date:June 2018

Publisher:Simon & Schuster

Length:432 Pages

Weight:0.82 lbs.

Dimensions:1.2" x 5.4" x 8.2"

Related Subjects

Business Business & Investing Economics Psychology

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Pre-Suasion: A Revolutionary Way to Influence and Persuade

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