Pre-Commerce: How Companies and Customers Are Transforming Business Together
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Ideas for leaders to engage directly with customers to shape their brand and marketplace success Since its debut E-commerce has been centered on the transaction, which represents less than one percent of the time we spend online . Now, we are entering the era of Pre-Commerce where customers make their own decision to buy or support a brand before the transaction. Pre-Commerce explains how the exploding use of social media channels has fundamentally...
Format:Hardcover
Language:English
ISBN:0470928441
ISBN13:9780470928448
Release Date:March 2011
Publisher:Jossey-Bass
Length:310 Pages
Weight:1.20 lbs.
Dimensions:1.1" x 6.3" x 9.0"
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