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Paperback Practice-Oriented Marketing: Basics - Instruments - Case Studies Book
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ISBN: 3658397160

ISBN13: 9783658397166

Practice-Oriented Marketing: Basics - Instruments - Case Studies

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Ralf Kreutzer has once again succeeded in setting the right priorities. He makes it convincingly clear that the proven basics in marketing are also valid in the online and digital age. Predict: especially worth reading
Prof. Dr. Dr. h. c. Wolfgang Fritz, Technical University of Braunschweig and University of Vienna

The 6th edition has been extensively revised and supplemented with important, current topics of online marketing...

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Format: Paperback

Condition: New

$129.99
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