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Paperback Practical Marketing Research: A Guidebook for Marketing Insights Book

ISBN: 0920219799

ISBN13: 9780920219799

Practical Marketing Research: A Guidebook for Marketing Insights

Practical Marketing Research is a guidebook for marketing research students and professionals. It aims to help you acquire the essential knowledge and skills needed to -Design marketing research projects-Analyze the results-Communicate the findingsUsing a highly structured, step-by methodology accompanied by numerous practical examples, this book will teach you how to employ the tools and techniques used by marketing research professionals today.Practical...

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Format: Paperback

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