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Paperback PR Strategy and Application: Managing Influence Book
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ISBN: 1405144084

ISBN13: 9781405144087

PR Strategy and Application: Managing Influence

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Format: Paperback

Condition: Very Good

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Book Overview

PR Strategy and Application is a comprehensive and accessible text that situates Public Relations in a 21st century context; as a set of tools not just for corporations but for the activist, the diplomat, the crisis manager, the homeland security officer, as well as the advertising executive and the reputation manager. Winner of the 2010 PRIDE award given by the PR Division of the National Communication Association Gives detailed treatment of how...

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Business Business & Investing Economics Social Science Social Sciences

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