PR 2.0: New Media, New Tools, New Audiences

As a PR Professional, I am looking forward to broadening my skill set, by looking at various perspectives of what I do each day. Thus far, PR 2.0 is giving me just that.

I find this book very helpful in explaining social media. It provided helpful and immediate resources. The interviews with industry insiders were insightful. Well worth to have in your professional library.

Public Relations professionals know the Internet "changed all the rules," and provided more ways to reach audiences than ever before. The PR professionals who know how to reach that audience and effectively use the tools available on the Internet are the ones who will thrive and get new clients. In PR 2.0, PR professor and new media pro Deidre Breakenridge (The New PR Toolkit and Cyberbranding: Brand Building in the Digital Economy) takes readers step by step into the next stage of Public Relations. Well-organized and thorough, PR 2.0 starts with explaining the new paradigm and how to transition in, explaining new tools and new terminology. Next, Breakenridge details how to mesh PR basics with PR 2.0 to build a PR campaign using the best of both worlds. From interactive press rooms to social media, from social networking to RSS feeds, readers learn how to use the Internet and all it has to offer to their clients' Public Relations advantage. Although the Internet is ever-evolving, PR 2.0 gives readers enough information to evaluate new tools and products and determine if they should become part of their PR arsenal. PR 2.0 is an essential guide for people with PR background who want to learn what new Internet tools are out there and how to use them. Reviewed by: Jamie Engle

I have to start out by saying that I've already sent copies of PR 2.0 to most of my clients. Deirdre Breakenridge has created a manual for how PR professionals can work (and excel) within the world of social media. If PR professionals want to remain relevant in this rapidly changing world of Web 2.0, they need to embrace the opportunities that these technologies represent. I recommend starting by reading this text! My wife, who is also a marketer, borrowed this book from me and I finally had to pry it away from her. She is now a Deirdre Breakenridge fan and has a new level of understanding of the relevance of social media for marketers. This is an excellent introductory text and its relevance goes far beyond PR.