Powers of Persuasion: The Inside Story of British Advertising: 1951-2000
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During the second half of the 20th century advertising in Britain led the world. In those years advertising boosted economic growth and peoples' affluence. It reached its peak as a proportion of the Gross National Product and increasingly came to touch upon almost every aspect of every individual's life. At the same time the advertising industry was frequently under siege, as politicians, pressure groups, and others constantly sought to restrain its...
Format:Hardcover
Language:English
ISBN:0199228019
ISBN13:9780199228010
Release Date:August 2008
Publisher:Oxford University Press, USA
Length:314 Pages
Weight:1.35 lbs.
Dimensions:0.9" x 6.2" x 9.2"
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