Powerful Products: Strategic Management of Successful New Product Development

Although I first read this book (on a recommendation) in 2000, I really didn't have the need for, or appreciate the significance of its foundation and approach to Product Development. However product innovation is now a hot topic, and successful product development is definitely on my radar screen. Accordingly, after having just re-read Powerful Products, I can say in my mind, these guys have it right-on. For anyone who is serious about understanding and managing new product development, this book is a good blueprint for success. The book is an easy read, well laid out and full of 'nuggets' that I will continue to lift and use, verbatum. It starts with a Product Development Process Overview and then proceeds to walk you through the process, including some very useful analysis and screening templates, avoidable pitfalls, etc. I now plan to read their followup book, The Business of Innovation.

what i really liked about this book is the elegant simplicity with which it walks through what can be one of the more complex business problems; facilitating innovation, from the issues of strategy formulation through implementation. these guys have obviously "been there." nice simple graphics and models, too. really useful.

This is the best product development book on the market. Their approach is rock solid!