Power Marketing Your Novel: Marketing and Promoting Fiction and Nonfiction

THIS AUTHOR WAS NAMED BOOK PUBLICIST OF SOUTHERN CALIFORNIA AND THIS BOOK WON THE IRWIN AWARD FOR 2000. SPIZER REGULARLY TEACHES CREATIVE MARKETING, MEDIA CLASSES AT THE UNIVERSITY AND COLLEGE LEVELS, AND AT WRITING CONFERENCES SHARING HER INNOVATIVE IDEAS WITH OTHER AUTHORS. THIS IS THE CONSOMATE "HOW-TO" FOR PUBLISHED AND PRE-PUBLISHED AUTHORS.

Whether you sell out to a large (New York) publisher or publish yourself, the author must do the promotion. Publishers only produce books and place them in stores. Authors must generate interest to encourage people to go into the stores to pull the books through the system. There are two major categories of books: Fiction and nonfiction. Fiction is entertainment and as such it is more difficult to sell. Fiction must compete for people's (scarce) time. They must make choices between reading your story, and seeing a film and taking their kids to the zoo. Nonfiction, on the other hand, is valuable information that people buy to save time and money. Each nonfiction book is unique; each is on a different subject. A nonfiction book on parenting does not compete with a nonfiction book on parachuting. Most publishers will caution you to write your nonfiction books first-and to save your fiction until you can afford them. If you are writing (and selling) fiction, you need industrial-strength help. Joyce Spizer is coming to your rescue. This book is brimming with every conceivable book marketing and promotion idea. Some are expensive and some are free. Some are hard and some are easy. Some require you to personally flog your own book and some are (comfortably) remote and anonymous.As a publisher and an author of 113 books (including revisions and foreign-language editions) and over 500 magazine articles, I highly recommend this book to both authors and publishers of fiction. [email protected].

You are a business. You are an artist. You are a writer. And unless your name is Stephen King, your work won't sell itself. I have heard this author speak and she has personally taught me her marketing tricks. I recommend this highly for any author, including those who want to publish e-books.