Power Language Pa

Sometimes less is more: POWER LANGUAGE aims for accuracy, honesty, impact, logic and strength. Familiarly short simple words in a short simple style start it up. Varied sentence lengths keep it going, with the shorter sentences making the most important information stand out; with a topic sentence, its support and conclusion making up a tightly powerful paragraph; and with the two strongest sentence positions for the most meaningful points being the first and last words. Too many opinions and statistics get in the way: speaking or writing, think of the listener or reader first; and make everything powerfully clear, simple and straightforward. Jeffrey McQuain's tightly woven style and text set business and other writing on course: his book has the answers to Jefferson D. Bates's WRITING WITH PRECISION, Peter Elbow's WRITING WITH POWER, Paul A. Eschholz's LANGUAGE AWARENESS, and Marcia Lerner's WRITING SMART.