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Politics & Social Sciences Books > Cultural Books
Paperback Postmodern Semiotics Book
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ISBN: 0631192166

ISBN13: 9780631192169

Postmodern Semiotics

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Format: Paperback

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Book Overview

The postmodern turn which has energized the field of cultural analysis today is illuminated here in Mark Gottdiener's analysis of material culture (from shopping malls to theme parks to fashion and music) from a semiotic perspective. His "socio-semiotics" brings empirical study to postmodern theory in a way which both challenges the orthodoxies of academic postmodernism and offers a fresh new approach.

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Cultural Social Science Social Sciences

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