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Paperback The Magic of Things: Poster Collection 24 Book

ISBN: 3037782587

ISBN13: 9783037782583

The Magic of Things: Poster Collection 24

The sensual presence of everyday objects in Swiss product posters

The Magic of Things explores a former advertising strategy of Swiss product posters in which banal, everyday objects--butter, a sewing machine, or shoes--are presented as desirable objects enticing us to buy. Free from any further contextualization, the objects acquire a sensual presence and magical aura. The product poster had its heyday in Switzerland...

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Format: Paperback

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Related Subjects

Design

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