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Business & Investing Books > Marketing & Sales Books
Hardcover Positioning for Professionals Book
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ISBN: 0470587156

ISBN13: 9780470587157

Positioning for Professionals

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Format: Hardcover

Condition: Like New

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Book Overview

It's not the best companies that prevail in the marketplace, but rather the best brands. The goal of business strategy is not just to be better, but different. Learn how to build a differentiating value proposition by clearly and carefully defining your brand boundaries: Calling, Competencies, Customers, and Culture.

Positioning for Professionals shows how a well-defined value proposition can help professional service firms create their...

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Business Business & Investing Economics Marketing Marketing & Sales

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