Portrait of the Manager as a Young Author: On Storytelling, Business, and Literature
(Part of the Untimely Meditations Series)
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What happens to the relationship between business and literature when storytelling becomes a privileged form of communication for organizations. Corporations love a good story. Microsoft employs a chief storyteller, who heads a team of twenty-five corporate storytellers. IBM, Coca-Cola, and the World Bank are among other organizations that have worked with storytelling methods. And, of course, Steve Jobs was famous for his storytelling. Today,...
Format:Paperback
Language:English
ISBN:0262535742
ISBN13:9780262535748
Release Date:September 2018
Publisher:MIT Press
Length:144 Pages
Weight:1.00 lbs.
Dimensions:0.4" x 4.5" x 7.0"
Age Range:18 years and up
Grade Range:Postsecondary and higher
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