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Popular Music as Promotion: Music and Branding ... 0745692222 Book Cover

Popular Music as Promotion: Music and Branding ...

Edition Description

'Business-as-usual' has been transformed across the music industries in the post-CD age. Against widespread hype about the purported decline of the major music labels, this book provides a critique of the ways these companies have successfully adapted to digital challenges...

Edition Details
Format:Paperback
Language:English
ISBN:0745692222
Format: Paperback
Condition:
$
25.28
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Popular Music as Promotion: Music and Branding ... 0745692214 Book Cover

Popular Music as Promotion: Music and Branding ...

Edition Description

'Business-as-usual' has been transformed across the music industries in the post-CD age. Against widespread hype about the purported decline of the major music labels, this book provides a critique of the ways these companies have successfully adapted to digital challenges...

Edition Details
Format:Hardcover
Language:English
ISBN:0745692214
Format: Hardcover
Condition:
$
35.89
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List Price: $72.75
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