Popular Music as Promotion: Music and Branding in the Digital Age
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Book Overview
'Business-as-usual' has been transformed across the music industries in the post-CD age. Against widespread hype about the purported decline of the major music labels, this book provides a critique of the ways these companies have successfully adapted to digital challenges - and what is at stake for music makers and for culture. Today, recording artists are positioned as 'artist-brands' and popular music as a product to be licensed by consumer...
Format:Hardcover
Language:English
ISBN:0745692214
ISBN13:9780745692210
Release Date:January 2017
Publisher:Polity Press
Length:216 Pages
Weight:0.90 lbs.
Dimensions:0.8" x 5.9" x 9.1"
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