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Paperback Pop Brands: Branding, Popular Music, and Young People Book
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ISBN: 1433105659

ISBN13: 9781433105654

Pop Brands: Branding, Popular Music, and Young People

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Corporations engage young people and musicians in brand-building activities. These activities unfold in media-dense social spaces. Social networking sites, the user-generated content of web 2.0, live music events, digital cameras and cell phones are all used in constructing valuable brands. This book addresses the integration of popular music culture, corporate branding, and young people's mediated cultural practices. These intersections provide a...

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Format: Paperback

Condition: New

$56.95
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Arts, Music & Photography Music Social Science Social Sciences

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