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Paperback Polling at a Crossroads Book
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ISBN: 110871093X

ISBN13: 9781108710930

Polling at a Crossroads

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Survey research is in a state of crisis. People have become less willing to respond to polls and recent misses in critical elections have undermined the field's credibility. Pollsters have developed many tools for dealing with the new environment, an increasing number of which rely on risky opt-in samples. Virtually all of these tools require that respondents in each demographic category are a representative sample of all people in each demographic...

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Format: Paperback

Condition: New

$34.99
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