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Paperback Politics, Propaganda, and Public Health: A Case Study in Health Communication and Public Trust Book
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ISBN: 149855301X

ISBN13: 9781498553018

Politics, Propaganda, and Public Health: A Case Study in Health Communication and Public Trust

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Format: Paperback

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Book Overview

This book uses multiple methods to consider flaws in the current regulation of direct-to-consumer advertising, using Merck's launch of Gardasil as a primary case study. It offers a specific way forward for both regulators of Big Pharma as well as scholars of mass communication.

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Business Business & Investing Health Health, Fitness & Dieting Health, Fitness & Dieting Language Arts

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